![]() ![]() Offering testers direct access to your defect tracking system (Jira, Bugzilla, etc) is a bad idea. Not only will this offer a persistent portal for bi-directional communication, but it will also avoid their need to manage multiple logins and user accounts. For larger tests or ongoing beta programs, a dedicated system (like the Centercode platform) will likely make a lot more sense. If the act of participating is a chore, or is in any way confusing - you’ll quickly lose the attention of your participants, and your entire test will fall apart.įor very small and short tests, e-mail might be the easiest way to enable easy participation. Removing friction from the beta tester experience is one of the best ways to increase participation. The best way to select great testers is by simply asking the right questions. Having great testers from the get go is by far the simplest way to reach high participation rates. ![]() We define great beta testers as those that both match the target market of your product and consistently contribute relevant feedback throughout the entire beta test. This may seem obvious, but it’s something many people simply overlook, or just don’t know how to accomplish. Once you’ve selected your testers, kick off the project by clearly reiterating these requirements via email. This will ensure that prospective testers understand the commitment required, and have the basic bandwidth and energy available to perform effectively. Take the time to document and share your objectives and expectations with any customers interested in participating prior to selecting your beta testers. Without these, they’ll likely have no idea what they’re supposed to be doing, with many simply giving up as a result. Many beta tests fail simply because beta testers lack clear guidelines on what’s expected of them. Thankfully, there’s a number of simple things that can be done to raise these rates significantly. This is a huge waste of both time and money. Beta tests most commonly result in somewhere between 25% to 50% participation rates, meaning that only about one quarter to half of the beta testers participated to even the bare minimum expected of them, generally simply walking away with the product without providing any feedback at all. Consistent tester participation is the bane of most beta tests. ![]()
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